Mimi, formally known as happy days is a proudly south African brand. That locally produced sanitary pad that is distributed among historically disadvantaged communities to keep girls in school.
“Bringing dignity to girls and women in Africa“
Research reports state that girls are missing school during menstruation because they cannot afford to buy sanitary towels each month. Rather than facing the discomfort of going to a school that does not have proper ablution blocks for use during this time, the girls elect to sit at home and go through the cycle using a banana leaf, a piece of tissue or sitting on top of a bucket filled with dirty water. These girls are the reason that Mimi was formed.
is kind and compassionate, we strive to turn each day into a successful one.