Durban-born, Ramona Kasavan, is the CEO of a social enterprise which she proudly founded in 2014. Her goal: to promote girl-child education through the sponsorship of her own brand of sanitary pads.
Ramona holds a triple major in Media, Marketing and Communications, as well as an Honours Degree in Marketing Strategy. She started her venture after pursuing her Honours Degree in Brand Leadership and Strategic Marketing – writing her dissertation on the constructs of femininity in sanitary pad advertising. She has successfully completed her certification in Social Entrepreneurship at The Gordon Institute of Business Science.
Mimi is not only her passion project, but also her brainchild. A social entrepreneur and media personality, Ramona is a strong-willed and outspoken advocate for women empowerment. She previously worked as a radio DJ on Highveld Stereo, East Coast Radio, and was a presenter on the popular travel and lifestyle TV magazine, Eastern Mosaic. As a member of the media, Ramona was shocked to learn of the plight of millions of South African girls, whose education and futures were threatened by the lack of everyday commodities. Commodities that many take for granted… sanitary pads.
Ramona decided to forgo a successful corporate career to pursue her dream of uplifting and empowering girls, by significantly reducing the barriers to education. She founded an in-house enterprise development programme named Pads and Cents, which addresses the needs of underprivileged young women.
Through a direct selling model, aimed at empowering unemployed females, Pads and Cents teaches young women, between the ages of 18 and 35, to save, secure and invest in their own future. As one of the few business incubators in the country for women, run by women, Pads and Cents gives women financial literacy and business skills – in a bid to decrease unemployment levels, and encourage women to embark on their own entrepreneurial journeys.
Mimi ambassadors are signed-up to become sales representatives of the Mimi sanitary pads, which makes the pads more affordable and accessible in communities, but also provides women with a platform to put their business training into practice, ensuring that they have a reliable source of income.